Real Estate SEO Services for Real Estate
Agents, Brokers, Realtors, and Agencies

Maximize Your Real Estate Transactions with our Real Estate SEO Experts

We Help Drive More Home Sellers and Buyers to Your Business

Media Search Group is counted amongst the most trusted real estate SEO companies, helping real estate agents, real estate brokers, and real estate agencies find more qualified home sellers, homebuyers, and real estate investors online.

With our real estate SEO services, put yourself in front of potential home buyers who search for properties for sale or wish to sell their properties online.

Dominate Real Estate Market Online to Become the #1 Choice

Our SEO services for real estate are specially designed for real estate professionals and agencies that have a goal to be the preferred choice of prospective buyers and sellers in their serving areas and get recognized widely.

With proven real estate SEO strategies, thoughtful SEO campaigns, and quality location-specific content, we help you become the #1 choice and dominate the local real estate market.

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Why Is Strong Online Presence Essential for Real Estate Businesses?

  • In 2018, about 44% of home buyers looked for properties for sale online for the first time and since then the percentage of home buyers searching for properties online is getting only higher and faster.
  • About 97% and 95% of all homebuyers went online for their home search in 2020 and 2021, respectively, according to the National Association of Realtors.
  • To build your real estate business and make more effective property lstings, you need to be where your prospects are.
  • Evidently, you need a strong online presence if you want to connect with more prospects and help them find their dream homes or sell their homes faster and seamlessly.
  • You need to be visible for them online to find and choose you as their trusted real estate agent, broker, or real estate company. A real estate SEO company can help you achieve this goal.
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Why Do Real Estate Businesses Need SEO Services?

At present, the digital era is shaping the real estate industry in every way possible. About 69% of realtors own a website while more than 90% of real estate firms have websites with property listings. As a result, more real estate professionals and agencies are competing against each other to get the top 10 ranking in search engine results pages. Hence, having a website is not enough. Your website needs to be optimized for search engines to get found online and this is where SEO services for real estate agents & investors, such as on-page SEO, technical SEO, etc. come into the picture.

Need more reasons to invest in SEO services for real estate?

Ranking among the top positions is critical for your real estate business success because the click-through rate (CTR) for 1st position is 39.8%, for 2nd position is 18.7%, and for 3rd position is 10.2%. Our real estate SEO company helps rank on the first SERP, generating more traffic.

Higher brand visibility is the key to success. In other words, when your website consistently ranks on the first page, it ultimately improves your search visibility, searchability, and brand recognition. It is natural for people to feel comfortable and familiar with brands that they see online more often and trust them a bit more than those they have never seen or heard their name.

Real estate SEO experts are known to help businesses establish a professional and authentic image in front of prospective clients. They implement a wide range of SEO strategies and combine them with other digital marketing techniques, such as social media marketing and guest posting to create a professional image and make home buyers and sellers see you as a trusted real estate agent.

When there are multiple real estate agents serving in local neighborhoods, the competition can be pretty tough. While it is not feasible to ask every homebuyer and seller in your area to choose you as their real estate agent, you can gradually instill trust in people by using effective digital marketing techniques, getting more visible, and offering high-value content and tips that help them.

The key part of SEO includes keyword selection and keyword integration in content and website at the right places. It helps you appear in response to related search queries and in front of interested home buyers and sellers. For instance, if you are a real estate agent in Los Angeles, you can drive more interested home buyers by targeting keywords such as “homes for sale in LA”.

What makes search engine optimization unique and better than other digital marketing techniques is that it offers your business long-term online exposure. With ongoing SEO efforts and high-quality content, you can maintain your ranking on the first page of search engine results for a long time and drive traffic from interested home sellers and buyers to your site continually.

The ultimate aim of your real estate SEO partner is to grow your return on investment (ROI) along with enhancing brand awareness. With SEO services, you can optimize your website for search engines, desktops, and mobile devices. Here, the term “optimization” is an umbrella term for higher speed, better performance, improved usability, easy navigation, core web vitals, and more.

A whopping 96% of modern homebuyers are more comfortable searching for properties using online tools. More importantly, 60% of their online searches are done on mobile devices and only 34% on desktops or laptops. This implies your website must be responsive and optimized for mobile searches in addition to desktop searches that are conducted through search engines like Google.

Do you wish to skyrocket your real estate business growth? If yes, speak to our real estate SEO expert now.

What Makes Media Search Group One of the Best Real Estate SEO Companies?

Media Search Group is the foremost SEO company for real estate firms around the world. Whether you are a real estate agent in Dubai, a real estate broker in California, or a real estate agency in London, we can help you out.

Rich Expertise in Real Estate SEO

It has been over a decade since we have been serving a wide range of businesses including real estate agents and firms from different countries across the globe. We have a team of experts specializing in real estate SEO. When you join us, we will help you set up SEO campaigns, create location-specific content for a targeted audience, and attract more relevant leads and prospects to your site.

Affordable and Custom Real Estate SEO Packages

We are a real estate SEO company based in India, providing you with affordable SEO packages that you can customize based on your specific needs, business goals, and preferences. What’s more, you can also combine your real estate SEO Package with other add-ons, such as social media marketing, PPC advertising, CRO optimization, and a lot more to maximize home sale transactions

Complete Transparency and No Hidden Charges

When you invest in Media Search Group’s real estate SEO services, you can rest assured that everything will be transparent. There are no hidden fees, and you are informed of any additional fees beforehand. We believe in full transparency and that’s why you can see the pricing of our SEO packages online. We want you to be confident when you make us your real estate SEO partner.

Deliver Excellent Real Estate SEO Results for Business Growth

Our SEO specialists know how to drive results to help you grow and thrive online. You don’t need to just depend on our words. For proof, you can check out our client testimonials that attest to our quality work and the full support we offer. Our client-first approach keeps us motivated to meet your demands, guide you on the best real estate SEO strategies, and boost your business growth.

Data-Driven Strategies Backed by Google Analytics

We believe in offering fully personalized SEO services to meet your unique business needs. We never follow a cookie-cutter approach because we understand that a marketing strategy that works for a real estate firm may not work for another. To customize our real estate SEO services, we follow insights driven by data gathered from market & competitor analysis and Google Analytics.

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What to Expect with Real Estate SEO Services from Media Search Group?


Real Estate Site Audit

Think of an SEO audit as an overall health checkup of your website. Before creating any SEO strategy or digital marketing campaign, we conduct an SEO audit of your website to check the indexing and crawlability of your site pages, site architecture, site maps, server errors, metadata, duplicate versions, and optimization. It helps us identify the strengths and weaknesses of your website.

Real Estate Competitor Analysis and Market Research

Real Estate Competitor Analysis and Market Research

To help you beat online competitors, our SEO strategists carry out competitor analysis to identify the gaps, what they are good at, where they are lacking, and how we help you maximize your revenue. We also conduct market research to see what’s trending, and which SEO strategies can help you the best. Plus, it also helps create a roadmap to improve your site traffic, leads, and revenue.

Real Estate Keyword Research and Optimization

Real Estate Keyword Research and Optimization

Keyword research is critical to your SEO strategy as it helps you attract homebuyers and sellers who are looking for real estate agents and brokers in your service areas. Once we list important keywords for your real estate business, we create a strategy to optimize the website's content, blog content, social media content, etc. so that you appear in relevant searches and get more clicks.

Real Estate Title & Meta Description Optimization

Title Tag and Meta Description Optimization

Using targeted keywords in title tags and meta descriptions plays a huge role in getting more clicks. Do you know why? When online users search for some information, service, product, or professional online, they narrow down their search by skimming meta descriptions and titles that they see even before clicking on a search result. We optimize these to help you get more leads.

Real Estate Content Creation and Optimization

Content Creation and Optimization

For on-page optimization, content always remains an indispensable part. The content quality decides how long site visitors will stay on your site and if you can compel them to contact you. We have a team of content writing specialists who create quality and optimized content for real estate websites. Whether you need web copies, blogs, or social media content, we have got you covered.

Real Estate Site Optimization for Crawlers

Real Estate Site Optimization for Crawlers

We optimize robots.txt files to help search engines tell their crawlers which pages they can request from your website. It is important because it prevents Google Search from making requests and overloading your website. Otherwise, it can lead to slower load times which will impact your rank position. We ensure search engines don’t overwhelm your site while still indexing critical pages.

Real Estate Site Optimization for Crawlers

Google Business Profile Optimization

Another area that we focus on during real estate SEO is their Google My Business (GMB) Profile. We help you set a complete and well-optimized GMB profile and maintain it in the best way. With a proper GMB account, your real estate website will appear in local search results whenever a homebuyer or home seller will look for a real estate agent in the local neighborhoods that you target.

Real Estate Optimization for Local Searches

Real Estate Optimization for Local Searches

There are various other real estate local SEO strategies that we use to increase the likelihood of your website appearing in local searches. It includes the creation of location-specific webpages, SEO-friendly location-specific URLs, content optimized for target locations, listing your business in other relevant directories, social media presence.

Real Estate Mobile Optimization

Real Estate Mobile Optimization

More than half of the searches on Google come from mobile devices, emphasizing the importance of optimizing your website for mobile devices such as smartphones and tablets. We focus on making your website mobile-friendly. It is done by creating a responsive website layout, improving site speed, compressing images, altering button size and placements, using large readable font, etc.

Real Estate Strategic Link Building

Real Estate Strategic Link Building

Another key component of SEO is link building. At Media Search Group, we do not just build links, we earn them. We create quality and valuable content for your target audience and publish them on high-authority websites so that you can benefit from a wider target audience. When your website is pointed back from a highly authoritative site, it also boosts your site's credibility.

Real Estate Conversion Rate Optimization

Conversion Rate Optimization (CRO)

While search engine optimization targets the overall optimization of your site, Conversion Rate Optimization CRO refers to the process of optimizing your site with the specific aim of maximizing conversions. It involves conducting a site audit for conversion, determining the part of your sales funnel you want to optimize, performing A/B testing to see which elements work best, improving landing pages & user interface, etc.

Real Estate Google Analytics Setup and Monitoring

Google Analytics Setup and Monitoring

Google Analytics setup and monitoring help us ensure that no SEO efforts are made blindly. We continually track your site performance, traffic, and progress to see which pages on your site need improvement, which pages and keywords bring more traffic, and continually improve your SEO strategy. Using Google Analytics, we measure all key metrics to monitor results.

Real Estate Regular SEO Reporting

Real Estate Regular SEO Reporting

With Media Search Group as your real estate SEO partner, you stay always informed of the progress resulting from our SEO efforts. We send weekly and monthly SEO reports so that you know what we have achieved, what difference we are making to your site and business, and how your SEO campaigns are performing. Our SEO reports help you track key performance indicators (KPIs).

Do you want to know more about how we can help you grow your real estate business?

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How to Get Started with SEO Services for Real Estate Businesses?

With Media Search Group, getting started with SEO for your real estate firm is quite easy. All you need is to fill up and submit our contact form and we will get back to you within 24 hours. If you want to connect directly, you can also call us at +1 6573124124 or write to us at

There are also other ways for you to get in touch with us for real estate SEO services, for instance, you can click on Request a Quote or Get Free Report for SEO Analysis.

To get an idea of how much real estate SEO will cost you, you can visit our SEO Packages. To get started with your real estate website SEO, you will need to share your website link, your business goals, and what you want to achieve with our SEO services.

Our SEO expert will connect with you to help you understand how we can help you achieve your business goals and answer all your queries.

So, what you are waiting for, call us or fill out our contact form today.

In addition to our SEO services for real estate businesses, we can also provide consultation on other digital marketing services, such as PPC services and social media marketing for real estate businesses.

To get started with your real estate SEO project, contact us now

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Real Estate SEO Services

Hire Real Estate SEO Consultant Now to Grow Your Real Estate Business

If your answer is YES to one or more questions, the best next step is to partner with a reliable search engine optimization company and discuss how their real estate SEO services can help you achieve your business goals and address website issues.

At Media Search Group, our real estate SEO experts enable us to deliver high-quality real estate SEO services you can rely on to grow your business. We are a full-service digital marketing company and can help you with real estate SEO as well as other digital marketing services.

Get Your Free Real Estate SEO Audit Report Now Real Estate SEO Audit

If you are still wondering whether you need professional real estate SEO or not, ask yourself the following questions:

  • Do I want to reach more home sellers and buyers?
  • Does my website generate enough organic traffic, leads, and conversions?
  • Do I want to establish an authentic and professional image of my real estate firm?
  • Am I satisfied with the online visibility and ranking of my website?
  • Do I want my website to rank on the first page of Google for relevant searches?
  • Do I have SEO expertise to rank my website in the top positions in search engine results?
  • Am I spending too much on paid advertising and losing revenue?
  • How competitive is the real estate market in my target neighborhoods?
  • Are my competitors outranking me on major search engines such as Google and other search engines?

Real Estate SEO Frequently Asked Questions

Yes, SEO helps real estate agents and brokers grow their businesses online. It helps you find more potential homebuyers and sellers who are interested in buying or selling properties in the areas that you target. Over time and with personalized SEO strategies, you can dominate search results online in your local real estate market and drive more organic search traffic to your site.

The main goal of your real estate SEO experts is to help real estate websites get found online by new home sellers and buyers and build a long-term relationship with you. Other ways in which your real estate business can benefit from SEO include:

  • Attract more home sellers and buyers with a local SEO strategy
  • Increase property listings on your website
  • Improve your brand awareness
  • Reduce your expenses on paid marketing
  • Rank on top positions for local searches and more

While there is a long list of things to optimize your website for search engines, here is how you can get started with SEO for your real estate website:

  • Identify your online competitors and analyze them
  • Conduct keyword research to find long-tail keywords that are easy to rank for
  • Create quality content keeping in mind what your clients want to know
  • Work on your backlink profile to signal search engines that you are credible and deserve a higher ranking
  • Keep your focus on localizing your content because Google loves to provide its users with as precise information as possible
  • Create your Google My Business profile and make sure to complete it.
  • Start with a real estate blog and publish useful and relevant blogs on it regularly
  • Track your performance through Google Analytics and make improvements accordingly.

While you may see improvements in your site traffic and performance, you should wait for anywhere from 6 months to 12 months to experience major SEO results. To be more specific, the actual duration to see real estate SEO results is a bit more nuanced because it depends on a variety of important ranking factors.

SEO is one of the most affordable digital marketing services due to the fact that you do not have to pay for every click your website gets. The average cost of real estate SEO can vary anywhere between $500 and $5,000 or more depending on your custom real estate SEO package.

Yes, real estate agents frequently use Google Ads. These paid ads help them to get their listings right in front of prospective home buyers.

If you are new to the real estate business, here are a few ways that will help you boost credibility in the real estate market.

  • Build a strong online presence
  • Produce high-quality content
  • Become a member of a credible real estate association
  • Set up your Google My Business
  • List your business in other local directories

Yes, of course! Real estate SEO opens new opportunities for you to stand among top real estate agents in your state and attract more potential clients who are looking for what you offer and help them convert into real customers.

Yes, a reputable real estate SEO company can help you target multiple locations and attract interested buyers and sellers from those areas by optimizing your website on different SEO factors. Here is how:

  • Conduct hyper-targeted keyword research
  • Create city-specific and meaningful web pages
  • Add all service locations to your GMB profile
  • Help you get into Google’s Local Map Pack
  • Improve internal linking of your real estate website
  • Help build consistent NAP (Name, Address, and Phone Number) on your website and top aggregators
  • Define your goals and be specific before choosing a real estate marketing company. For instance, whether you want to promote real estate services, increase traffic to your website, or improve search rankings
  • Carry out thorough research to identify potential real estate SEO agencies by filtering them through different criteria, such as years of experience, the cost of SEO packages, and projects they have handled.
  • Take a deeper look at what services and expertise they offer to see if they offer what you need now and in the near future.
  • Check their case studies and examine their client reviews to see if their clients feel satisfied with their SEO services.
  • Request consultation and pick an SEO agency that meets your specific needs and understands your business.
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